Your company personnel struggle with some or any of the following questions:
- How many hours should your agency take to create a given tactic?
- If the Agency estimates Account Service hours in each tactic, what is the proper Account Services mix?
- If Account Services is treated as a retainer or one job for the year, what is the correct ratio of Account to Non Account?
- What are the appropriate Out-Of-Pocket $ for a tactic?
Wanamaker Management Systems will be able to assist you in answering these questions via our Company Specific and Industry Combined Tactical Benchmark Systems.