In our experience, there is often a lot of turnover on both the Agency and Client side. Relationships are altered as personnel changes occur. In addition, history of why things were done a certain way get lost. Without full transparency and the ability for Marketers to answer a few key questions from management such as:
- Who is suppose to work on our business?
- Who is actually working on our business?
- What are the hourly rates?
- Do you know if we are getting correct mix of agency personnel?
- Do you know if the agency is billing us the correct rates?
Not being able to answer the above questions leads to DOUBT with the Agency. Once doubt creeps in it is hard to remove. The answer…FULL TRANSPARENCY.
That is one of the main advantages of ARMS. You will be able to answer all of those questions and more. If issues are identified, they can be addressed before they fester.
